Google confirms more ads on your paid YouTube Premium Lite soon

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Christ, premium light is still fucking 8 dollars a month and you don't even get rid of ads. The greed is fucking astounding.

I'll stick to an adblocker, dickheads.

Newpipe is all I have. I signed up for a couple creators patreon to support those I really like. Fuck Google. They are here for the investors bottom line not our shit. But people just want their shit and it perpetuates this behavior. My friend said he pays to support the creators he likes. He supports the giant corporation holding these creators ransom. Just send them money directly. Use new pipe or whatever. Quit supporting this shit and let the whole thing die until we realize there has to be a better way.

Why think of the consumer when you have practical monopoly on online video content distribution. If the creators are on youtube so will their audience and vice versa. Where will any of them go if you squeeze?

Firefox+uBlock Origin on the computer.

ReVanced on my Android phone.

SmartTubeNext on my Android TV.

I haven't seen a YouTube ad in years.

This is the way!!

I even subscribed to youtube premium when it came bundled with music streaming as well. back then it was a good deal. They kept raising prices and making the end product worse. Now it just seems obnoxious.

I truly, truly don't get it.

Ublock Origin + Firefox still works.

Works just fine.

Been that way for over a decade.

Yes, if you're more privacy concerned (and there are good reasons to be) you can use some other browser, something like NewPipe, or Invidious...

But I just don't get why any normie, ever, goes for YT Premium...

Ublock Origin + Firefox

YouTube started detecting and complaining about that yesterday (for me).

It complained about it for me as well.

And then kept working.

I am currently crippled and basically just do PT, shitpost on lemmy, and watch youtube... all day long.

If it was gonna block me after 3 videos, it missed it by about 100.

Genuinely though, the point of YouTube premium is to get rid of the ads...

We seem to be making cable TV again where you pay a premium for the privilege of being advertised to

YT Premium has no ads. YT Lite does, just fewer of them (supposedly).

YouTube Premium Lite is Premium, it's in the name. I presume the OP is saying the only reason people buy Premium is to be rid of ads, therefore Lite is pointless.

Lul I have uBlock origin and no ads for free

My ublock origin was having issues today and I had to scale back some of the stuff being blocked.

They must be making extra effort lately. I got the “Ad blockers are prohibited” popup twice today on two systems. One Linux and one windows. Librewolf, UO and SB on both.

Was able to close popup and move on.

Yup I think that's it. I got a "you have playback issues?" popup today. Also it takes longer to load.

Maybe YouTube will push me away, but for now it's too convenient.

Just use invidious or Newpipe if the adblock ever stops working

My uBlock Origin has been working fine on my Linux desktop running Firefox.

uBlock Origin Lite on my Chromebook, on the other hand, has gotten the "Ad blockers are prohibited" popup a couple of times.

Most of the time reloading the filters fixes uBlock Origin not working

My ublock origin was having issues today

time to open Freetube and paste the link

Adblock/revanced are working. Google’s ad revenue is getting squeezed and so they need to shoehorn more ads everywhere to get the same revenue levels, since so many people never see the ads.

Keep using them. You’re making business really difficult for scummy Google.

Adblock, maybe a noticeable fraction on desktop, but Revanced users are within a rounding error of the total users, surely?

I feel like both populations are now dwarfed by the numbers watching YT on their TV's built-in apps, which throw demented amounts of ads at you.

I’m dating this person and we were watching YT and she didn’t have any ad blocker up and I was fucking blown away

The $ revenue share to creators per video view has dropped, even though the percentage of Google's ad revenue shared with the creator has remained the same. So to me this means Google is earning less per video view. (That could also be just a result of the ad market in general collapsing, eg advertisers just pay less)

Also, Google has added new requirements to get the video share. You need to post new videos at a regular cadence, or they kick you out--even if your old videos are still getting views. (began being enforced in 2023, I think). Its another way they can keep their revenue numbers looking OK by cutting a cost associated with older videos.

Google has also escalated their efforts to make it more difficult to view content without also viewing the ads.

So maybe its wishful thinking, but I think they are feeling the squeeze.

Unfortunately unlike the reddit or twitter situations its significantly harder to accumulate enough fresh video content to attract the views necessary to get the ball rolling and make a shift away from YouTube.

Revanced users are within a rounding error of the total users, surely?

Some of us use NewPipe. 🤷‍♂️

Cable TV providers in the 70s: "No commercials when you pay for our services!"

Cable TV providers in the early 80s: "Ok, we actually meant no commercials on premium channels, but local channels will, and it's not our fault."

Cable TV providers in the late 80s: "Fine. What we meant was no commercials on movie channels."

Cable TV providers in the 90s: "Uhm, so only on-demand shows will be commercial free."

So what we need is a new disruptive media type that puts is on the head-end of the cycle again?

Probably 10 years until AR starts this cycle over.

Nah. We need to hack the planet.

And with that I can confirm I will continue to use adblock.

I think I'm understanding the playbook here.

Eventually YouTube will cost 89.99 a month and also be full of ads.

Then they will be disrupted by some startup company that will have to fight uphill for search and bandwidth access through Google's monopolistic front door.

Years later a court case will be decided and the new guy will be up and running a free service with a few ads or 1.99 a month for no ads!

And then we get to go through it all again.

There is no end to the greed of those with millions and especially billions and they aren't content to just keep running a profitable business, they have to get all the money.

This is just the history of humanity and finances forever, the one saving grace in all this is every big business gets complacent in its money making and seeks ever increasing profit (and becomes management heavy) until a young upstart finds a way to do it a lot better and cheaper and disrupts the market. Google has become the big lumbering unable to change organisation seeking maximum profit now, its become IBM.

Ah, the grand circle of enshittification.

wtf is premium lite?!!? Lmao

it’s the opposite of Economy Plus

Oh so you pay to be abused, gotcha.

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There's one in the article comments. Talks about getting the material "dishonestly" and violating the TOS.

Youtube is telling me daily that they'll soon disable my youtube because I have an ad blocker. Still waiting for it to actually happen.

I've been using Ublock origin for years and I've never seen a message like that

I don't even login so I don't know what they are going to disable.

correct me if I'm wrong, but I think ublock origin updates quickly enough to remove these notifications before most users see them

It often does, yeah. Not always though. I got one of the adblock warnings last night, and it refused to play the video. I fixed it by heading into ublock settings and manually updating. It always makes me laugh how rapidly the ad-blocker arms war progresses

I’ve been using Ublock origin for years

Same here. I started seeing them this week.

Same. The last time I saw an YouTube ad was around 2015.

For your web browser, don’t use Chrome. Use Firefox with uBlock, NoScript, Sponsorblock, and a VPN like Mullvad.

For Smart TV usage, block your TV’s built in “smart functionality” and its access to the internet via MAC address blacklist on your router. Also use SmartTubeNext on a Shield Pro with FLauncher instead of Google’s.

For mobile, use 3rd party YouTube clients on your device like Vanced on Android, and Unwatched on iOS.

Same here. And I’m waiting for them to finally do it because it’ll free up so much of my time. I might start reading books again.

Also, it’s the last Google-service I’m using. So, banning me from it will allow me to finally delete my Google account.

Damn, you pay and still get ads? Does that count as findom? Like it feels very cucky, doesn't it?

Also starting to spread on the cheapest plans of streaming services like Prime and Netflix.

It's like cable TV, pay $100+/mo just to watch ads

WTF is Premium Lite?

Premium but without the music. And with ads apparently.

Before this change it was with ads for music content.

I guess it’s their “pay for ads” tier which sounds fucking stupid to me.

It's Premium, but not really.

They are really dedicated to helping foster the pirate side of the Web, aren't they?

Premium Lite? What paid benefits are there to YouTube other than removing ads?

YouTube music. But since Lite has ads then idk what it's different. I'm assuming Lite also doesn't have music.

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YouTube music is better than music on youtube, particularly for people with slow or capped internet.

Moderately, it's still not as good as Play Music it replaced, and frankly the only reason I use it is because it comes with Premium (and Lite gets ads so fuck that deal), otherwise I'd subscribe to something else for music (aside from growing my album collection on Bandcamp).

I heard good things about play music but I was super pov when that existed and didn't pay for any online stuff, it was piracy or nothing.

Thats the exact same reason I have YouTube music.

That was the reason to use Play Music when it was a thing. Upload all your torrented music and stream it for free.

And it's better for people who want to listen to more than just a few songs, for people who need an organized collections, playlists, etc. In other words, for those who need a music streaming service. YouTube isn't one.

I remember when YouTube Music first came out it was pretty much just the audio from the videos in the most atrocious quality. Has it changed since then?

Youtube Music is pretty much just youtube with a different UI - the videos are the same. The audio quality is whatever's uploaded, so it'll vary a lot song to song.

Oh good, I’m not missing out then. I moved around quite a bit between Deezer, Tidal, random piracy in FLAC until finally landing on Apple Music.

I've resorted back to piracy, but mostly cuz my taste in music confuses the hell out of the algorithms: I'm a fan of symphonic metal, and seeding one of those songs as the start of a playlist on something like YT music will land you with a combination of heavy death metal and renaissance fair music.

If I ever find one that can actually distinguish sub-genres of metal, then sign me the fuck up!!

There is another benefit - it can be played in the background if I remember properly.

Youtube Music is pretty much just youtube with a different UI

Lmao, what? YouTube Music is essentially Spotify with the ability to add YouTube videos to your playlists. It has an enormous music library comparable to other streaming services, it's not "youtube with a different ui".

...that enormous library is called "YouTube videos".

Premium Lite does not include access to YouTube Music - or else the ads on music videos wouldn't be seen. (That's the only thing i can understand on this bastardized version of a premium service)

freetube still works great! no ads, and an easy to use interface.

Had a "youtube doesnt allow adblock" pop up yesterday, set up freetube. No login required, even has a subscription import tool. So far so great.

Had a “youtube doesnt allow adblock” pop up yesterday

I haven't run into that on any of my devices yet... 🤞🤞

What were you using before?

Ublock with firefox. Wasn't able to set up a filter for the popup, didn't try very hard though.

Interesting. I'm just running vanilla uBlock Origin, never got a popup. I suppose we'll see what happens...

Had my first ones yesterday too.

I'll use FreeTube if I have to, though I don't quite like the UI, but cleaning the cache seems to have done the trick for now.

I tried watching a 30 minute video on YouTube the other day and it injected ads every 1 minute for the entire video. Fuck Google. Fuck YouTube. Fuck Alphabet.

An interesting component here is that it's possible that the video creator is responsible for this silly level of ads, but it's impossible to know. Creators can select points in the video where ads will happen, which they can use to preserve the video's flow as much as possible. In theory, you can even select to not monetise your video at all, which is a useful tool if the topic is something particularly dense or sensitive. In practice, I've seen plenty of creators apologizing when an inappropriate ad plays at a sensitive part of the video, despite them having tried to disable ads on the video. It must suck to have so little power over one's own work.

In your case, I suspect this was a creator choosing to maximally monetise their video, given the regularity and number of ads. However, it's possible that this is a 100% "Fuck Google" situation, given how opaque they are. I find it frustrating that when we have poor experiences like yours, we don't even have a clear target to get angry at. It leads to accountability so diffuse that it's like homeopathy. Getting angry doesn't necessarily help change things (at least individually), but it can be incredibly cathartic even then

I used to watch YouTube with ads since they added ads. It wasn’t too bad.

Then during the start of Covid tons of people watched YouTube and googles greedy eyes lit up… they went from 1-3 (skipable) ads per video to ads every minute of video. I was like WHAT THE F&$@… then installed U-block.

I couldn’t believe their greed.

I also spent Covid downloading (yt-dlp) every video I wanted to archive for offline (never know if they will someday block downloads), I’m also worried for a time we loose YouTube. 99% of the things I loved about the internet is dead now, someday it will happen to YouTube too.

It feels insane to me that you're paying and you still get ads. I fucking refuse to do that

This is literately the equivalent of cable.

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Can you, though? Because I remember when DVB started in Europe, they’ve sent a signal during commercials that makes your device block the fast forward feature.

I don’t know whether that’s still a thing. But you needed a hacked firmware on your TV / set top box to allow to FFWD through commercials back then.

DVR is the equivalent of having a yt-dlp frontend that includes SponsorBlock.

YT is only usable with ad blockers nowadays. And then it does not make a difference if you have a subscription or not.

I would subscribe YT if they had a reasonably priced ad free tier, but if it does not make a difference, I'll watch it for free.

That way of thinking is a trap. They did have a more reasonably priced ad free tier but people using it only made it worse over time because it got so popular that Youtube could confidently raise prices and slash benefits. And the line has to go up. That‘s the only thing that matters to them.

It's a sad state of affairs. I would pay for youtube in a heartbeat if it wasn't connected to the biggest spyware company in the world. But now, even while paying you still get ads and they still track you. The people working at Alphabet are bad and should feel bad.

No; I don't think there will be.

Or, and hear me out: just install a browser plugin and forget ads exist.

I hesitate to name extensions names, but I’ve literally never seen an ad on YouTube.

These companies don’t respect us, so I don’t feel the need to respect them by allowing them to force their meaningless bullshit down my throat.

I don’t use it that much, but you better believe if I go to YouTube to watch a video, that video is the only thing I’m watching.

This ain't reddit. You can freely name extension names here.

uBlock Origin

Oh I know, I’ve been here for years despite the age of my account. I just migrated from lemm.ee

I tend not to like to name these types of extensions because more exposure puts them at risk, and they’re super easy to find anyway.

It's better to name known safe options rather than leave it up to user search. The entities that work against extensions like uBO are already well aware of their existence, so hiding their names has no benefit.

Case in point - uBlock and uBlock Origin are not the same, with the former being a bastardised version that does 'acceptable ads'. There are plenty of other poor blocking options out there for the unsuspecting to stumble into besides that.

Personal setup is Librewolf/uBO on the client and pfBlockerNG/Snort for network level blocking/additional security layer.

And welcome to .zip :) Hope you enjoy the new home!

exposure puts them at risk

they're super easy to find

that one meme with the dude surrounded by question marks

E: or that one of Trump and another dude in chairs talking about a piece of paper

uBlock is already pretty much known as the best adblocker in the internet. Not sure what more exposure it could get.

Firefox + ublock origin + sponsorblock and I haven't seen an ad on youtube in all the years since I started that combo.

Don't forget about ReVanced and SmartTubeNext (for smart TVs)

Yesterday evening I got a pop-up that I should disable ublock from youtube. Refreshing page got rid of that but apparently it's time for me to run some updates on this thing. I've seen that few times, google changes something and as I'm a bit lazy to run updates my system sometimes gives the pop up.

There are people out there Who don’t watch YouTube on their PC. Can’t install a browser plugin on my TV.

Well, you shouldn't watch smart tv anyway. Shut off that slop and use your tv as a dumb tv through a computer. The other way is just asking to be exploited.

That way I won’t get DolbyVision metadata though and getting surround sound workin is a chore, also.
Not to speak about comfortable control from my couch without a keyboard/mouse.

Instead, I use an appleTV. It’s ad free, supports all streaming services I need (including my jellyfin) and almost all common video, audio and HDR formats. Even supports VPNs for getting around geofencing.

Besides the initial purchase price (which is steep but there aren’t many comparable devices), not having adblock working in YouTube is really the only actual downside. And for that a few friends and I share a YT family subscription. Has the benefit of my views actually paying the creators for the content they provide me and us not having to pay the ridiculous amounts of solo subscriptions.

Would never use the integrated SmartTV feature of the vast majority of TV manufacturers (LG used to be so good before they put ads everywhere). My TV hasn’t seen an Internet connection even once.

They're trying to block adblockers again, it seems. I got the "adblockers are not allowed" popup again recently.

Oh no... Anyways,

* Adds a filter for the pop-up*

I've long said to myself, the day revanced, smarttube and adblockers stop working is the day I stop browsing YT.

I watched my son showing me something the other day, he can't yet login via revanced so still has ads, what a shit show.

I asked him how he copes with all the ads, he said I'm dumb to them now I just ignore it. But still coming from zero ads to that was a very jarring experience.

How does revanced work? How does it protect me from ads?

I don’t use revanced, but freetube. I guess it’s similar.

It lets you play video without ads for free. It has a ui close enough to YouTube, which is nice.

Also you watch video anonymously. So it won’t propose video based on what you have watched before. Which is nice or not… you decide.

Ah gotcha, similar to newpipe on android

It's an android only apk which you sideload and strips all adds from YouTube content.

How about we collectively say fuck youtube and move content to Odysee or something else?

I'm fine with uBlock, but wouldn't it be better if we just kill alphabet progressively? I'm already out Gsuite (nextcloud), gmail (own server), search (duckduckgo), chrome (firefox), I dont even link my phone to a gmail account. i just need to get ride of yt.

Edit: Guys. I think a lot of you missed where I said EASIEST METHODS.

Easiest methods to ditch Youtube ads:

  • PC: Firefox + uBlock Origin
  • Mac, option 1: Safari + AdGuard
  • Mac, option 2: Firefox + uBlock Origin
  • Android, option 1: Youtube ReVanced (FYI: *ALL Play Store listings for this are fake*; the *official* site is revanced.app and is the only place to get it)
  • Android, option 2: Firefox Mobile + uBlock Origin
  • iPhone/iPad: Safari + AdGuard

For those who may have heard about Pi-hole and are wondering why it's not on this list: PI-HOLE DOES NOT BLOCK YOUTUBE ADS. IT NEVER HAS AND NEVER WILL.

Android, option 3 (Better): newpipe from fdroid. 0% algorithmic feed, exclusively show who you're following, in chronological order

Can I block youtube ads with a transparent proxy like squid ?
What about a self-hosted youtube auto-downloading queue list ? I'm fine with .mp4 files !

I think it is extremely hard because they are served from the same servers (technically, ads are YouTube videos)

And if the logic on the client isn't removed, it will hang waiting for the ad

Can I block youtube ads with a transparent proxy like squid ?

I haven't tried that, so I'm not entirely sure. I just focused on the easy methods that most people will gravitate towards.

Try it and let us know what you find!

What about a self-hosted youtube auto-downloading queue list ? I’m fine with .mp4 files !

Sounds like yt-dlp. Lots of people use that to get around ads, and also for data hoarding.

Youtube ReVanced

Revanced still Relies on G services

Also, Theres this very unknown app Called Freetube for all plattforms or newpipe for Android

Revanced uses microG, which is optional. I also mentioned that these were the easiest methods. But, you're absolutely right in that there are plenty of other methods to choose from.

Mac also has the excellent Orion Browser where you can install uBlock origin

Revanced, newpipe, grayjay, it's all I need thank you.

Common People, Black Mirror Season 7

YouTube already had too many ads, and I stopped using as a result. That was several months ago. I guess I'll just have to stop using it even harder.

Wait so you pay for premium and still get ads?

Premium light i guess. So you pay to get some ads? I don't know

Problem solved! I don't need to think about this premium stuff any more. Recently, I've been playing with the idea of paying for premium, but that's no longer the case. Specifically, the family pack is the one that kinda made some limited sense in the past. I can see the kind of game Google is playing, and I'm not planning to participate.

Ironic that just yesterday I was getting blocked on youtube telling me that adblocking was illegal/against tos/whatever and that if i didnt want Ads I could subscribe to Youtube Premium.. only now to announce ads on premium.

What a fucking shithole company.

edit

and they continue to take no accountability for failing to police their own ads, thus creating the essential need for adblocking services in the first place.

WE WOULDNT BE BLOCKING ADS IF YOU REGULATED ADVERTISERS LIKE YOU ARE TRYING TO REGULATE VIEWERS.

I confirm that I will see zero ads.

Y’all pay for YouTube?

I would of if there was a family tier that plays YouTube without ads in my country. The content I watch is good and authors deserve payment IMO. Sadly there is currently no competition, there are some marginal subscription services and there is peertube which doesn't have monetization.

The ad revenue YouTube gets should be paying the content creators, no?

Would you like to pay us and have ads?

  • Google

I'd love to see a transition to other platforms like Nebula. As users it would be nice to start choosing by principles too.

Oh fuck odd Google. Literally the only reason I was paying for your crap videos is so I could play music on my TV uninterrupted.

I feel like youtube is losing sight of why users are paying for the service then.

To me, personally, youtube is useful enough that I will keep paying to remove ads entirely (in combination with ublock). That being said, there will come a time when the value proposition is no longer balanced. Then I will stop paying, and probably stop using it as well.

But as always with Google, I question whether their motive is to kill another service. They're very competent at that specific thing.

They just want users who are paying full freight as they know the ad business is in step decline.

Is it in decline? I mean, I want to believe it, but I haven’t seen any hard data on that.

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The internet isn't built on it. The commercial websites who do not have other products (as in all the websites related to RL goods, stores,...) are.

Exactly. If every ad-dependent website went offline tomorrow and all we were left with was Wikipedia, PeerTube, government/academia sites and a bunch of Geocities-esque "labor of love" hobbyist pages, nothing of value would be lost.

True, but my point was that even a lot of the commercial websites that do have other products do not depend on ads, e.g. Amazon and all the other stores would still be there, every company offering a paid service would still be there, every company providing a service related to their RL goods (e.g. specs, drivers, product descriptions, lists of stores where you can buy them,...) would still be there.

Advertising does not finance a very large percentage of the useful parts of the internet. And among those advertising financed websites that are useful a lot are essentially duplicates to get a chunk of the ad revenue without doing a lot of work (e.g. almost all news websites that just republish AP, Reuters,... content).

Super tube next on android tvs, free tube for android

I've had no issues with adblocker for over half a year. Works flawlessly on both browser and mobile browser.

I would actually pay for YT premium if it was reasonably priced and I think there are many like me. Why are they shooting themselves in the foot?

If you use yt music and watch YouTube as your main entertainment, it's well worth it imo.

With that said, I've been degoogling and this is probably the one I won't be able to break.

Cable TV executives didn't die off yet?

When options like uBlock and FreeTube no longer block ads, I'll stop watching YouTube. They'll never get a cent out of me.

If it weren't Google, I wouldn't be against paying. Fuck Google.

if ublock origin stops working, you can erase your youtube cookies or wait a few hours for a ublock origin update to work around it.

I used to pay Google for things back when they were pretty awesome. Haven't paid them a dime for years now.

Isn’t this because the music industry insisted on taking a cut of all YouTube shorts revenue? Like even if their songs aren’t getting played, they still rake in money from views.

Because the fucking line must go fucking up! the large hot forks should be going up the CEOs and investors asses instead!

That's how they'll convince me to pay for premium